Chapter 18: Social Media&
Marketing
Like many developing businesses, social media is a large
venue to reach out to its customers. Large companies like Adidas use social
media to check out trends and see what their consumers want. For example, if there’s
a new product they have in production they sometimes have exclusive sneak peeks
to see how their consumers feel about it. One way of marketing that Adidas uses
is partnering with athletes or celebrities. In the Partnership celebs or
athletes get a sneaker deal and advertise the brand bring a larger fan base to
the already growing Adidas Company. Personally this is one of the best ways to
catch the eyes of fans of sports and all over the world because today
celebrities are highly influential in what people wear.
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