Chapter 1: Company History
& Mission Statement
History
Adidas, formally named “Gebrüder Dassler Schuhfabrik“ (Dassler Brothers Shoe Factory)
keeps it cool as one of the top leaders
in athletic shoes of the world. Recognized by the three stripes logo originally
designed to keep feet stable, the brand was founded in Germany by Adi Dassler.
First acknowledged in the 1932 Olympic Games, the shoe was created when Dassler
realized there was a need for performance athletic footwear. Beginning small, Adidas
ventured widely, producing a variety of athletic and lifestyle shoes.
Mission Statement
The Adidas Group strives to be the global leader in the
sporting goods industry with brands built on a passion for sports and a
sporting lifestyle. We are committed to continuously strengthening our brands
and products to improve our competitive position.
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